Business Simulations

Going for Profit!

Developed by Northgate and used by top organisations, this dynamic, interactive business simulation is really easy to run and is greatly enjoyed by participants who have to increase profits while making decisions on diversification, competitors, health checks and expansion. Great for any level. Requires only ONE pc (or laptop) and printer.


How it works

In this interactive business simulation teams compete within the same market. They first tender for one of the available business sites - the student area, by the theatre, in the town centre? Once sites are allocated teams decide pricing, product quality, staffing, market research and advertising. Teams are also assessed on poster and packaging design! All decisions are computer-analysed and results, in the form of a quarterly P&L, are produced. Various threats and opportunities - such as should they invest in biked deliveries - arise. The most profitable takeaway at the end of a maximum of six “quarters”, wins. Presentations optional.

What it does

Going for Profit! allows teams to experience/test their commercial acumen in a highly competitive market. Requires good teamwork and good understanding of the target audience. Uses Euros as currency.

Customer feedback

  • Fantastic! I can’t wait for the next opportunity to run Going for Profit!

    – C. Phizacklea, Busy Bees Group

  • Made potentially dull subject matter - profit & loss - fun and competitive.

    – C. Smith, Carphone Warehouse

  • Enjoyed the experience immensely and we've received many requests to run 'Going for Profit' again.

    – J. Lloyd, Eagle Star