Business Simulations

The Gym

In this BRAND NEW simulation, already at the top of our best-seller chart, teams run a leisure club for a simulated three year period to see who manages it best. Will teams really appreciate what's needed to turn the business round - and reverse the current trend of members leaving in droves! Requires only ONE pc (or laptop) and printer .


The Activity

Teams receive details of a slightly run-down leisure centre. While it still has a reasonable membership, it is falling and there have been no new facilities in recent years - and current management is weak. Something needs to be done – and quickly.

Teams complete a Decision Form each period on key variables (membership fees, marketing spend, staff numbers and pay) and can add new facilities such as tennis or squash courts, a spa or creche. Market research on competitors is available. Financial reports are printed for each team every period – plus customer feedback and staff problems. Running a successful business is never easy!

Learning Benefits

  • allows teams to assess the state of a current business
  • highlights need to listen to what customers are saying
  • encourages entrepreneurial spirit
  • stresses the importance of knowing what the competition is doing
  • shows that innovation is crucial to any business
  • opportunity for participants to learn about financial reports

Customer feedback

  • A great business simulation - one of the best, real-world simulations I have ever used. It uses everyday business issues and has a huge emphasis on decision-making with multiple variables. The discussion around management, marketing and customer service is all very insightful. There is a need to work together and develop team cohesion and it sponsors great leadership and organization. Being able to see the financial impact of their decisions (from the computer printout) is very engaging for everyone - and it is fun!

    – Training Consultant, InRoads Inc USA

  • Very positive feedback from all the delegates. Stimulates a lot of discussion, reasoning and negotiation. And a great way to build a team!!

    – S Hunwick, L&D Manager, Thomson Financial

  • Excellent for our purpose – to make NHS managers more commercial.

    – G Neild, HR Dept, Burton Hospitals NHS Trust