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Winning Strategies - Business Simulation
Duration: 1 hour 15 minutes + debrief
Participants: 1-24 (up to four teams of 1-6 per team)
Who: Staff at any level
PC required: None
Price:
£495.00
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A case study to test business analysis. In this business simulation teams use SWOT analysis to identify what’s wrong with WaveRiders and then choose one of six strategies for the way forward - and explain why.
WaveRiders make inflatable dinghies for the leisure and military markets. With business performance in freefall you must use your analytical and strategic skills to find a viable future for this sinking company!
You have the following company files: finance data, sales history, production capacity, staffing, P&L accounts, Balance Sheets etc. Once you have an overview, a SWOT analysis will establish more accurately the current position. You can then work out your proposed strategy for the future.
You may decide the answer to the company's problems lies in marketing, the workforce or even the product itself. You’ll then receive six strategy cards, each one pointing to a different way forward. It’s your job to identify the one that best fits your findings. Hopefully, you'll choose the right one - and be able to argue your case! You may also be asked (by the Trainer) to prepare P&L projections for your chosen future strategy.
Teams take turns to explain their proposals (making this business simulation activity ideal for practising presentation skills). Full Trainer’s Notes explain the pros and cons of each strategy card and identifies the best one.
WaveRiders make inflatable dinghies for the leisure and military markets. With business performance in freefall you must use your analytical and strategic skills to find a viable future for this sinking company!
You have the following company files: finance data, sales history, production capacity, staffing, P&L accounts, Balance Sheets etc. Once you have an overview, a SWOT analysis will establish more accurately the current position. You can then work out your proposed strategy for the future.
You may decide the answer to the company's problems lies in marketing, the workforce or even the product itself. You’ll then receive six strategy cards, each one pointing to a different way forward. It’s your job to identify the one that best fits your findings. Hopefully, you'll choose the right one - and be able to argue your case! You may also be asked (by the Trainer) to prepare P&L projections for your chosen future strategy.
Teams take turns to explain their proposals (making this business simulation activity ideal for practising presentation skills). Full Trainer’s Notes explain the pros and cons of each strategy card and identifies the best one.
- to use financial data to analyse an organisation
- to conduct a SWOT analysis
- to work with facts, not fancies
- to think strategically about the market
- to work as a management team on key decisions
- the value of good presentation skills
- Divide participants into teams and introduce the activity.
- Issue Team Folders containing the company details.
- Allow teams up to 50 minutes to study the material and do a SWOT analysis.
- Observe the teams in action.
- Issue further materials (future options) and allow the teams time to pick their strategy.
- Lead a Debrief and listen to the team’s ideas. Use the PowerPoint presentation to consolidate the learning.
Trainer's Notes provide full guidance.
Glenda Bennett, ConsultantWinning Strategies demonstrates the importance of looking externally and influencing management teams who often contribute to the problem. An excellent hands-on activity to get to grips with the basics of strategy.
- BNFL
- China Europe Int. Business School
- Dudley College
- Early Learning
- Focus Wickes
- Harper Craven
- Jurys Doyle Hotel Group
- Legal & General
- TNT
- Lloyds Pharmacy
- Trainer’s Notes
- CD-ROM containing PowerPoint Presentation
- Team Briefing Folders containing 9 pp of info….company history / current market / financial records for previous years / internal comments 1 / internal comments 2 / market research / sales history & personnel data / five-year financial & production summaries / organisation structure
- Datacards
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